I turn a rail of options into the one thing someone reaches for - that's the whole job.

No dashboard replaces walking the floor 👏

Data tells you what sold. A store visit tells you why - and sometimes, why something didn't. The way product is displayed, how much space a brand commands, what customers are gravitating toward, what's sitting untouched - all of it is information that lives on the floor, not in a report.

As an omni-channel buyer in a dynamic market such as the GCC market, all channels are priority but making a store visit non-negotiable is part of the strategy 💯

What's the most valuable insight you've ever picked up from simply being present on the floor? ✨

I didn't fall into buying by accident. I was drawn to it because it sits at the intersection of two things I love - fashion and strategy.

Every season is a new problem to solve. Which brands belong in the assortment? What does this customer want next? Where is the market heading and are we positioned ahead of it? 🤷‍♀️

It's creative, commercial and constantly evolving. No two seasons are the same.

If you're considering a career in buying, especially in luxury retail, I'd say this: it will challenge you in ways you don't expect. And that's exactly the point 🙌

What drew you to your career in fashion? ✨

Fashion school teaches you to love the product. The job teaches you everything else.

A few things I've learned on the buying floor that no curriculum covered:

✨ How to read a sell-through report and make a decision under pressure
✨ The art of a vendor negotiation where both sides need to walk away whole
✨ How consumer sentiment on the ground often contradicts what the data shows
✨ That relationships with brands, with teams, with your customer are the actual currency

Buying is a craft. And most of it is learned by doing.

What's the most valuable thing your career has taught you that school didn't? ✨